Got a Problem? Take a Pill!
It seems there’s a pill for almost everything today!
Almost every television program during “prime time” is sponsored by one pill or another.
We’ve all seen them. Some guy will come on and tell us how he didn’t think he would ever have a heart attack, but he did. Or some woman in silhouette (Why don’t they show us who it is?) will tell us she has asthma. And then they took a pill and it was all better!
There are pills for enlarged prostates, erectile dysfunction, you name it, there’s a pill for it.
These ads always come in four stages: First, empathy, next benefits, then (hurriedly), side effects, finally, a call to action. If there is any problem in the sexual contact, the hyper male force reviews can be checked for the purchase. The medication is allowed for boosting the penis and stamina in male. The production of the sperm will be improved in quantity and quality for satisfaction of the partner. A budget can be prepared for the purchase.
1.) EMPATHY
We watch the poor guy who had the heart attack, as he tells us how gut-wrenching it was, lying there on the floor, thinking about his poor wife, and how he should have done something sooner about his chloresterol. (How loving. How thoughtful. Don’t you just feel for the poor guy?)
Or that silhouetted woman telling us how when the coughing and wheezing started coming back, she knew she had to talk to her doctor. (You’d do the very same thing, wouldn’t you?)
We see those shots of men having to get up and run for the biffy in the middle of a ball game, or on the golf course. (Aren’t you as embarrassed for them as they are for themselves? Of course!)
Then there are the shots of people sitting in tubs, waiting till the “moment is right” before -what? (Can’t you just imagine what is going on in their minds?)
2.) BENEFITS
The overwhelming pitch, whether stated or implied, in all of these commercials, is, “You, too, can have a better life, if you will just take this particular pill”.
The guy who had the heart attack claims the pill, when used in conjunction with other heart medicines, keeps platelets from sticking together, thereby preventing a plaque build up which could cause another heart attack.
In the asthma commercial, the silhouetted lady tells us how the pill contains two medications that begin opening up her passages in just fifteen minutes. She can breathe again. That’s important to her!
The poor guy running to the men’s room all the time, finds out he has an enlarged prostate, and this particular pill helps to shrink it so he’s not always going and going and. . .
The couple in the bathtubs? This one is blatantly obvious. Using this particular pill helps him get “ready” so that when the right time comes, he can perform better in bed.
3.) SIDE EFFECTS
This is the (hurriedly) part. These commercials list side effects, only because they are now required by law to do so. If you are taking certain drugs you shouldn’t be taking this heart pill because certain dangerous side effects can occur.
The asthma pill? It contains an ingredient which is known to cause asthma-related death in certain situations!
Even the sex-enhancement pill lists dangerous side effects like a sudden drop in blood pressure levels which could cause a stroke or heart attack.
Sure, they mention these side effects, but they hurry right on past them. The preferred method is to sandwich the side effects between the benefits, and the urge to action, banking on our short attention span to forget or ignore the dangers, and decide we need to get the pill
4.) CALL TO ACTION
Now that they have obeyed the law, and mentioned how these drugs could harm, and possibly even KILL us, they urge us to ask our doctor if they are right for us. They want us to get them, because we will have such a better life when we do.
Of course! They only have our best interests at heart, don’t they?
If you believe that, I’ve got some ocean-front property in Arizona, I’d like to talk to you about!
Let’s be realistic: These are not altruistic companies! They have boards of directors who are only interested in the bottom line. The more pills they can push, the more green they can earn. It’s in their best interests of their pocketbooks to push these things.
And, hey, if this particular pill makes us sick, or causes dangerous side effects, no big deal!
Just take another pill!
Too bad no one has a pill for the REAL sickness behind it all: GREED!
