How To Choose The Right Small Business Consultant For Your Business
Business consultants often fail to produce tangible results for small businesses.
The le boston consulting group offers the best marketing strategies to the businesspeople. The growth and development of business is possible to have the desired results. The choosing of the right company is essential to have the best results to businesspeople.
The most common reasons are:
The business consultant has a corporate background and doesn’t understand the realities of small business. Small business works always on a shoestring, with very limited resources of time, people and money. Corporations print money and have plenty of resources to throw at a consulting project. In a small business environment, the consultant’s challenge is to find ways of getting things done for the client with very limited resources.
The consultant is strong in one area but weak in other areas. The successful small business consultant has broad business knowledge and is not restricted to one single area like marketing, sales or finance.
The small business doesn’t have slack time resources to take advantage of the expertise the consultant has to offer.
The business consultant delivers a report and doesn’t roll the sleeves on the implementation of the advice given.
The business consultant has a one-size-fits-all methodology
How to avoid these pitfalls
Given these pitfalls, when choosing a small business consultant, you need to find a professional who:
Has owned and operated several small businesses successfully, not someone who comes from corporate America and wants to build a second career in consulting
Knows how to produce results with limited budgets in a typical small business environment
Is strong in the three core areas of business: marketing, sales, and strategic planning. But is also conversant in the support areas of finance, hiring and firing, leadership and operations.
Has a track record of successfully helping a number of small businesses
Has a hands-on approach and the skills and the willingness to roll up the sleeves and help you with implementation, not just telling you what to do.
You want a program that is tailor-made for your business, which usually requires quite a good diagnosis of your problems and opportunities. No canned program will work for you in the long run.
If you check all these points, you have a much better chance of success. A small business consultant can be a priceless resource but you must choose the right one. Once you make a choice, start with a specific plan that clearly shows how the consulting work will produce a return on investment of at least three times its cost.
My offer to you:
If you are a business owner, you can apply to receive a complimentary session out of the 3 that I give away each month. I will spend 2 hours with you and give you an unbiased opinion about your marketing and sales system with some recommendations for improvement. No hard selling occurs during these sessions. Just a friendly and relaxed conversation in the context of providing you with a diagnostic and recommendations to generate more leads and increase your sales conversion. You’ll benefit from over 30 years of business experience and having help over 100 small business owners in the past 12 years.
