Digital signages are getting popular day by day, and they are seen in various places nowadays. Multiple restaurants, corporates, retailers, and other businesses use this advanced technology for marketing, promotion, and communication. These tools have shown effective results in many more sectors as well, and people are looking for new ways to make use of LED or LCD signages for their own benefit.
It has successfully attracted more customers, made marketing fast and more impactful, allows you to cover a large workforce, and makes the interaction between two parties easy. You will find that new customers are more attracted by digital signage than stores with traditional signage. To delve deep into usage, benefits, and other details regarding digital signage, follow here.
Brief Introduction To Digital Signage And Proof That It Works Better
A digital signage could be as simple as a single indoor or outdoor LCD screen that displays certain static or dynamic visual menu items or messages for a fixed interval. Or, it could be a cluster of LCD or LEDs connected together through a wired medium or wirelessly and are installed either under one roof or anywhere in the world. And all these devices display some message that the owner programs and wants it to show.
So, in simple words, you use small or large screens for marketing or communication that are programmed to show some advertisement at a retail shop or a menu at a restaurant or some message to all the employees at a corporation. Now according to various practical researches, it has been found that digital signage has increased business for many companies as compared to their past annual results.
Proved Biological Reasons Behind The Effectiveness Of Digital Signage
Many case studies showed that people remember the advertisements displayed on digital signage more as compared to traditional billboards or textual ones. And our researchers have a theory to support this, according to which our brain is designed to process the visual data a thousand times faster than text and store the visual data for a longer time. Follow here to know more about why digital signage is biologically effective as well.
A large part of the brain is devoted to process, remember and retain the visual signals or information that your eyes see, and this is why digital signage has more impact on humans, and you remember the advertisement for much longer, which makes you buy the product eventually. Also, humans can retain 65% of visual information even after three days while only 10 to 20% of written or spoken data is retained.
So now you can say that if you want more people to remember your brand name, or menu or offer advertisement, then you should spend more on visual marketing than pamphlets or billboards, etc. Moreover, at corporates or organizations, this technique can be helpful as employees would be able to remember the message for longer than in the case of a verbally given message.
Digital Signage Will Persuade Your Customers And Increase Your Sales
Suppose you have used creative media, crafted your digital marketing advertisement smartly, and have adapted the right marketing strategies. In that case, digital signage is likely to increase your sales by more than 30%. You need to realize that digital signages are persuasive for humans, and they can compel people to make unplanned purchases easily. This marketing strategy has successfully boosted business for restaurants primarily, and many retail stores also benefit from this.
Companies that use these tools for communication have also shown more engagement with the employees in a positive direction. And this improves the quality of the work environment, and eventually, companies have shown better financial results and less disengaged employees.
Digital Signage Features For More Reach And Attraction
There are numerous tools and features of digital signage designed to make the work easy and impactful. Follow here to know more features that make this technology more impactful than the traditional ones as follows.
- With display screens, you can show images, videos, and other media that are not possible or equally effective when demonstrated on paper. Printing the textual or visual data takes time, and you need resources to spread it among everyone, but digital signage is fast and ubiquitous.
- You can choose one or more than one screen to display the content that gives you more open space to include a message description. But on paper, you have limited space and lack openness.
- Digital signage allows you to spread the message via videos if necessary, and the screens can also be installed outdoors to reach the public and spread the message to a large group of people collectively.
Using digital signage can also be used at companies for open dialogue, or employee recognition, or other public announcements. Many companies use email or personally contact any employee to congratulate them on any achievement, but if such things are projected on a digital screen, then it could be more motivating and cheerful for the individual and other employees as well.
Setting Up Digital Signage – Hardware And Software Components
Mainly all brands provide complete installation of the setup on their own, and you don’t have to do it for yourself. But in case you have to or you wish to, then for single-screen setup, it is as simple as connecting a tv through an HDMI connection. Wireless setup is also simple in the same way. Moreover, media software comes with the package to play the content on the tool, and they support different media formats.
Multi-screen digital signage is also available in markets, and you can follow here to know more about them. These can be connected through the cloud, and this way, you can control distant screens from anywhere in the world and display your content at various locations in a building, town, or country. So, know you have the opportunity to reach more people and boost your business with a simple change in your marketing strategy and approach.